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CHAPTER 1: WHAT IS THE BUSINESS FUNDING FORMULA?

Now that you’ve come across this book you’re probably wondering what exactly is the business funding formula and how will it help me? If you’re reading this, then you are either an entrepreneur or an aspiring entrepreneur and you have realized that if you simply had access to capital and funding you would have a real chance at building not only the business of your dreams, but the life of your dreams as well. The ability to secure capital can be the difference between success and failure in business, it is absolutely that important.
Before the recession of 2008 & 2009 it was not complicated to secure funding at your bank to launch or grow your business, but since then it has taken incredible creativity and knowledge to secure funding especially for a new business with unproven financials. Even for businesses with history and financials it is still difficult and even though several years have passed since the recession of 2008-09, banks and lenders still mostly lend to the top 5 to 10% of businesses and largely ignore the other 90% of small businesses who desperately need access to capital to have a chance to bring their products and services to market. To make matters worse the proliferation of many different high rate finance products and expensive lenders has made it even more confusing to find the best funding options to launch and grow your business.
The Business Funding Formula was created to give all business owners a step by step process to follow in order to secure the best funding possible to turn your entrepreneurial pursuits into the truth. The funding formula has existed for decades and has had tremendous effect on some well known businesses that you recognize and probably use on a weekly or even daily basis. Without these business owners’ understanding of the funding formula it is very likely that their businesses would not exist any where near the level they do or may not even have survived without the funding formula.
The business funding formula is the holy grail for jump starting your new or existing business. You’ve probably seen some studies done by ivy league schools and other organizations and many times one of the top reasons that new businesses fail is due to undercapitalization, a complicated term to describe running out of money. I don’t care if you are selling lemonade on a table outside of your house or a more complicated business model, it takes money to buy the cups, the lemonade, the table and the signs in the front yard to market your lemonade; so although it is popular to talk about starting a business without any type of up front money it is simply for the most part not part of the capitalistic world we live in. The business funding formula will break down the top funding options available for entrepreneurs including: SBA, unsecured loans, lines of credit, merchant cash advances, corporate credit, income and every funding option available on the planet today. Most importantly it will take all of this seemingly complicated BS and break it down into easily understandable steps to guide you to the best funding that you can possibly qualify for. It will also provide you with hacks and tactics to save thousands on any financing you need for the rest of your life. This book will also pull back the curtain to how your credit score is calculated and how lenders make lending decisions. The business funding formula is a tool that every entrepreneur needs in order to achieve massive growth for a business.

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